Abstract
As a new type of production factor, data assets have enormous value and application potential. However, in the domestic market, there has always been a lack of specific and unified standards for data asset evaluation, which to some extent affects the full utilization and value of data assets. The implementation of data asset evaluation will have a huge impact on various industries, especially data intensive industries. In order to examine the impact of data asset evaluation policy announcements on stock prices, this article collects stock price data from listed companies in data intensive industries, and uses the event study method to empirically analyze the market response to data asset evaluation policy announcements from 2021 to 2024. The research results indicate that the mean cumulative abnormal return CAR of the entire sample during the window period [-15, 15] is -0.53%, indicating that data asset evaluation policies have a significant negative impact on the stock prices of data asset intensive industries listed. Finally, based on the research findings, it is suggested that policy makers should pay attention to the differences in policies across different industries and improve data asset evaluation policies.
Recommended Citation
Du, Jiajia; Dou, Yaqin; Hu, Ting; Chen, Lufan; and Zhang, Yuxin, "An Empirical Study on the Impact of Data Asset Evaluation Policies on Stock Prices of Listed Companies" (2025). ICEB 2025 Proceedings (Hanoi, Vietnam). 18.
https://aisel.aisnet.org/iceb2025/18