Abstract
Organizational congruence is a leading indicator for organizational adaptation and increasing relevant in technological disruptive environments. However, the congruence perspective is often investigated through another lens. Information technology (IT) literature is less familiar with this perspective. This study aims to raise awareness of the perspective among IT literature by strictly investigating constructs under the perspective. It postulated an investigation akin to a measure development under the congruence perspective. Data was collected from Thai IT industry and a combination of computeraided text analysis and traditional measure development were implemented. The data was preprocessed to ensure high quality and entered to measure modeling techniques. The results unveil four organizational congruence constructs. Three are first-level constructs: strategy consensus, operational congruence, and competitive congruence. One is second-level construct: organizational ambidexterity. Implications of this discovery are discussed. Limitations and future directions are recognized in the last section.
Recommended Citation
Patrakosol, Buraj, "Using text analytics to discover organizational congruences: A study of the Thai IT industry" (2022). ICEB 2022 Proceedings (Bangkok, Thailand). 56.
https://aisel.aisnet.org/iceb2022/56