Research advancements in big data analytics have invoked tremendous attention from both academics and industries. Many researchers refer that the adoption and application of big data analytics could lead to performance impact to organizations, and therefore further affect organizational adoption intention of this technology. However, few studies discuss the association between business strategy and big data analytics adoption under uncertainty such as pandemics or disasters. Furthermore, the role of firms’ functional activities such as supply chain operations has seldom been addressed in the adoption considerations of big data analytics under abnormal situations. In this research, empirical data from enterprises were collected and analyzed to assess the impact of competitive strategy uncertainty on big data analytics adoption and the possible effect of supply chain competence in the linkage. The results supported positive effects of strategy practices and supply chain competence on big data analytics utilization. The implications for management decisions are then elaborated.