In the Internet era, how the review system brings user good experiences and influences users’ perceived beliefs has become an important issue. Based on word-of-mouth and user perception theory, this article builds the model between four characteristics of the review components (integrity, intelligent extraction, operability and social interaction) and four types of users’ perceived beliefs (perceived usefulness, reliability, convenience and pleasure). Also, this study makes analysis of 101 questionnaires, which shows that integrity, intelligent extraction has a positive influence on perceived usefulness; intelligent extraction and operability have a positive influence on perceived convenience; operability and social interaction have a positive influence on perceived pleasure; and social interaction has a positive influence on perceived reliability. According to these research results, user awareness and the performance of review components can be improved through measures to meet users’ demand in practice.
Jia, Qiong; Jiao, Huizhou; and Li, Yuxuan, "Research on Users’ Perceived Beliefs from the Perspective of Review Components" (2020). ICEB 2020 Proceedings. 16.