The need for sustainable consumption practices is growing, as well as the need for sustainable business models. Sharing economy is promoting sustainable usage of materials, equipment and tools. Moreover, ridesharing is a recognized mean of sustainable mobility. As existing research usually compare sharing economy business models versus more traditional ones, in this study, authors aim to identify differences of business models of ridesharing platforms. The comparative analysis was carried out based on Business Model Canvas framework proposed by Osterwalder and Pigneur (2010). The data on business models of most significant ridesharing platforms operating in Lithuania was collected from secondary sources. The platforms compared in the paper are international (Uber, a global ridesharing service, and Bolt, a regional ridesharing service) as well as local (eTransport, providing ridesharing as an additional option, and CityBee, free-floating car-sharing service provider). Future research will include interviews with representatives of the ridesharing platforms and provide a more detailed case analysis.
Vitkauskaitė, Elena and Vaičiukynaitė, Eglė, "Comparative Study of Business Models of Ridesharing Platforms in Lithuania" (2019). ICEB 2019 Proceedings. 66.