With the development of mobile Internet, We Media was born. WeChat Official Account Platform is the largest we media platform in China. In WeChat social network, information can only be rapidly spread through the sharing operation of users. This paper takes WeChat official accounts as the object and uses logistic regression model to explore the influencing factors on sharing. After that, a prediction model is constructed based on logistic regression and support vector machine. The significance of this study is to propose the factors that influence WeChat official accounts’ articles sharing, and to construct a sharing prediction model.
Yang, Bo; Tang, Junlin; Ma, Xi; Chang, Yawen; and She, Huayang, "Research and Prediction on the Sharing of WeChat Official Accounts’ Articles" (2019). ICEB 2019 Proceedings (Newcastle Upon Tyne, UK). 44.