Research on influencing factors of information dissemination of WeChat public accounts based on FSIPS two-stage model

Authors

Bo Yang, Renmin University of China, Beijing, ChinaFollow
Xinrui Zhang, Renmin University of China, Beijing, ChinaFollow
Rong Zhang, Renmin University of China, Beijing, ChinaFollow
Lilong Zhang, Renmin University of China, Beijing, ChinaFollow
Ziyi Liang, Renmin University of China, Beijing, ChinaFollow
Lingling Wang, Beijing Institute of Technology, Beijing, ChinaFollow

Corresponding Author

Bo Yang, Renmin University of China, Beijing, China, yangbo_ruc@126.com

Document Type

Article

Abstract

The popularity and application of social media have a profound impact on user information dissemination in the Internet era. In China, WeChat's operation will face greater challenges as the number of Official Accounts climbs. This study focuses on the key factors of information dissemination effect in the two stage of "Sympathy under Feedback-Identify" and "Participate-Share & Spread" through constructing FSIPS two stage model, and analyzes the influencing factors of reading rate, comment rate and share rate from two dimensions in order to improve the distribution rate and information transmission for public operators.

Recommended Citation

Yang, Bo; Zhang, Xinrui; Zhang, Rong; Zhang, Lilong; Liang, Ziyi; and Wang, Lingling, "Research on influencing factors of information dissemination of WeChat public accounts based on FSIPS two-stage model" (2019). ICEB 2019 Proceedings (Newcastle Upon Tyne, UK). 41.
https://aisel.aisnet.org/iceb2019/41