Corresponding Author

John R. Hamilton, Cairns Institute; James Cook University, Qld. Australia,

Document Type



This study applies Animal Encounter Theory, Experience Theory, Biodiversity Hotspots Theory, Involvement Theory, the Theory of Planned Behavior, and User-Gratification Theory. It develops a behavioral Tourism Wildlife Behavior Path Model. This path model shows Sabah Malaysia‘s wildlife destination tourist experiences, and its in-situ tourist activities, do evoke a measurable positive change in the tourist’s overall satisfaction level. It also offers management and workers at Sabah’s wildlife destinations insight that may be beneficial in developing both wildlife and conservation servicing, along with other educational tourist information perspectives. These may also induce lasting tourist memories, and hopefully generate a lasting tourist loyalty.