The mission statement identifies the fundamental raison d'être of an organization. However, developing such a document seems to be quite difficult, since most businesses end up crafting a meaningless text. Indeed, it is crucial to evaluate the content of the mission statement. The purpose of this chapter is to examine the relationship between the components of mission statement and financial performance in e-businesses. This was accomplished through one way ANOVA and t-test analysis. The findings of the research indicated that there isn’t a positive relationship between the mission statement and the performance of digital businesses. In addition, it was revealed that only one component had a positive and statistically significant correlation with a financial index. All other correlations were weak and statistically insignificant.
Kitsios, Fotis C.; Delimpasis, Timoleon; and Kamariotou, Maria, "Digital Business Strategy: An Empirical Analysis of Mission statement content and Financial Performance" (2019). ICEB 2019 Proceedings (Newcastle Upon Tyne, UK). 12.