Corresponding Author

Zhigao Zhang

Document Type



The homogenization of products and services in the development of community fresh e-commerce is more serious, and providing personalized services to community customers has become a new development key point. From the perspective of small data research, this paper proposes an e-commerce service model that uses small data to provide personalized fresh products for community customers. Taking ABC community convenience store as the research object, the paper analyzes the application of community customer small data in the personalized service of community fresh convenience store to improve the loyalty and satisfaction of community customers and promote the development of community fresh e-commerce.