Fairness perceptions have been found to be a critical driving factor for solvers’ engagement in crowdsourcing. However, the literature still lacks on how to design crowdsourcing platform to enhance solvers’ fairness perceptions. By integrating organizational justice theory with the gamification literature, we conceptualize solvers’ perceptions of two typical gamification elements: the point-rewarding perception and the feedback-giving perception. We develop model to explain the effects of gamification perceptions on both distributive and interpersonal justice perceptions, which are conducive to solvers’ participation. Based on a survey of 295 solvers, we apply the partial least squares-structural equation modeling (PLS-SEM) approach to test the research model. Results show that both point-rewarding perception and feedback-giving perception can enhance the distributive and interpersonal justice perceptions which, in turn, foster solvers’ crowdsourcing participation. Theoretical contributions and practical implications are discussed.
Yang, Congcong; Feng, Yuanyue; Zheng, Xizhi; Feng, Ye; Yu, Ying; Niu, Ben; and Yang, Pianpian, "Fair or Not: Effects of Gamification Elements on Crowdsourcing Participation" (2018). ICEB 2018 Proceedings. 70.