The news industry is facing tremendous changes. Integrating digital technologies into news practices has become the key to survival. Social media engagement editors are one of such innovations to respond to the challenge. Engagement editors are required to facilitate the functions of marketing, editing, content production, and data analysis. They thus play the role of boundary-spanner within and beyond the organizational boundaries. However, there are few studies to explore issues associated with the management of social media engagement editors. This research examines whether and how the leadership style (i.e., transformational and passive leadership style) influences engagement editors’ job performance. We collected 122 valid responses, and used the SmartPLS 3 and SPSS 19.0 to analyze the data. Our findings indicate that performance of engagement editors is influenced by the leadership style; moreover, job autonomy mediates the positive effect of transformational leadership on engagement editors’ job performance. Implications for the management of social media engagement editors are discussed.
Wang, Cheng-Hui; Liu, Gloria H. W.; Lee, Neil Chueh-An; and Chen, Kuang-Jung, "On Online Engagement: Does the Leadership Style Matter?" (2018). ICEB 2018 Proceedings. 61.