This article takes the information data era, world trade, and the deep integration of the “Belt and Road” policy as the background. Using questionnaires and compare to analyze the cross-border e-commerce regional issues in Fujian Free Trade Area, based on the analysis of cross-border e-commerce differences between Fujian, Shanghai and Zhengzhou and the comparative analysis of crossborder e-commerce platforms, it establishes a cross-border e-commerce service quality gap model to further identify problems. This article points out the current development trend of cross-border e-commerce zone in Fujian Free Trade Area, and the problems and the development shortcomings. Utilizing the advantages of cross-border e-commerce and its platform in Shanghai and Zhengzhou Free Trade Area to improve the imbalance of cross-border e-commerce in the Fujian Free Trade Zone, It has come up with actions and recommendations for building a multi-level network, an open credit platform, and a service quality evaluation system.
Yu, Baoqin; Bai, Chenxing; and Zhou, Yuting, "Research on Regional Imbalance of Cross-Border E-Commerce --Take Fujian Free Trade Zone as an Example" (2018). ICEB 2018 Proceedings (Guilin, China). 46.