Corresponding Author

Jao-Hong Chen

Document Type



This paper develops a conceptual model to examine how big data analysis use affect supply chain performance in an omnichannel. A research model is developed which comprises 4 constructs and 4 research hypotheses, the efficiency and adaptability as mediating constructs. The model is tested on data collected from 245 top manufacturing firms in Taiwan, using structural equation modeling. The research findings highlight the importance of efficiency and adaptability as mediators for ensuring supply chain performance by reinforcing big data analytics use.