With the development of internet and modern technologies, sharing economy grows quickly and attracts more attention. Sharing platforms have more uncertainty and perceived risk, which influences the customers’ intention to use. In this paper, we take DiDi, a ridesharing platform in China as a case to study. We take the perspective of customers and investigate the implications of perceived risk and trust on customers’ intention to use. We conceptualized perceived risk as a multi dimension construct and differentiate trust on DiDi and trust on drivers. The study employs survey data (n = 365) and structural equation modeling (SEM). Our results provide empirical evidence for the relationship between perceived risk, trust and customers’ intention to use. This research has both significant theoretical and practical implications. It applies the theory of perceived risk and trust in Chinses situation. In practice, the ridesharing platform need to pay more attention to the security of customers, thus more speculation and control on drivers are expected.
Liang, Xiaobei; Li, Jingjing; and Xu, Zhen, "The Impact of Perceived Risk on Customers’ Intention to Use -- An Empirical Analysis of DiDi Car-Sharing Services" (2018). ICEB 2018 Proceedings (Guilin, China). 34.