Corresponding Author

Dennis D. Fehrenbacher

Document Type

Work in Progress


We suggest to use publicly available large-scale socioeconomic data to examine the utility of demographic and social characteristics as proxies for constructs of technology adoption models. Such characteristics can be sourced from socioeconomic surveys in several countries. We suggest a model associating constructs of a technology adoption model with proxies available in socioeconomic surveys. It is discussed that managers and policymakers assessing scenarios for new technology introductions may be given easier to handle indicators in form of demographic and social characteristics to understand important drivers of technology acceptance.