Service quality and service innovation may not only reflect consumers’ satisfaction but also their revisit intention. Studies have focused on improving products or old services on electronic commerce. However, this study focused on enterprises’ service innovation on mobile commerce. We developed a model that examined the impact of using iBeacon service on consumers’ satisfaction and revisit intention. The pretest questionnaire was issued on the Internet, and the results revealed that the questionnaire was reliable. We evaluated whether services provided by an enterprise using the iBeacon system satisfies consumers and affects their revisit intention.
Cheng, Kaiteng, "Investigation of the Service Innovation of an Industry: Using iBeacon as an Example" (2016). ICEB 2016 Proceedings. 69.