In recent years, the entity retail sales continue to decline in China, and retail enterprises are facing problems to combined the real economy effectively with the ‘Internet plus’. With the development of the retail industry, Omni-Channel Retailing, combined with the physical channels, e-commerce, information media channels, came into being. We discuss the present situation of retailing in China. We also introduce articles in this special issue on consumer behavior. We end with putting forward limitations and future research in this area.
Dou, Libo, "Research Status and Prospect of Consumer Behavior in Omni-Channel Retailing" (2016). ICEB 2016 Proceedings. 68.