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Cross-border e-commerce is a kind of internet+ industry different from traditional trade. Four pilot free trade zones are featured with similarities in the aspects of resource supplies as business environment, supporting policies and platform construction, all of which emphasize the principles of innovation, consistency and efficiency. While, there are many disparities such as industry resource including foundenments, general industry developing layout. The differences urge the Pilot FTZS into the adoption of different modes featured with laddering stages in the imported transaction. In order to coordinate regional industry development and narrow the disparities, this paper will put forward several measures to refine the business environment, promote the construction of virtuous competition platform and improve the talent cultivation mechanism in accordance with the principles of innovation, differentiation and cooperation