Enhancing Social Media Marketing with A Brand Post Management Process

Authors

Tina Pingting Tsai, Hsuan Chuang University, Taiwan,Follow
Jyhjong Lin, Ming Chuan University, TaiwanFollow
Jiaru Li, Ming Chuan University, TaiwanFollow

Document Type

Article

Abstract

In recent years, enterprises are increasingly using social media to enhance the marketing effects about their brands and services. As such, brand pages on social media sites with brand posts placed are commonly used for effecting desired marketing features such as advertisement of services and assistance of customers. Therefore, it has become an important objective for enterprises to enhance the effects of their brand pages via sufficient management mechanisms. For this purpose, we present in this paper a management process that focuses on the organization, execution, and control of brand posts to enhance their marketing effects.

Recommended Citation

Tsai, Tina Pingting; Lin, Jyhjong; and Li, Jiaru, "Enhancing Social Media Marketing with A Brand Post Management Process" (2016). ICEB 2016 Proceedings (Xiamen, China). 21.
https://aisel.aisnet.org/iceb2016/21