Based on the institutional theory, this paper intends to clarify the relationship of institutional pressures, top management and m-commerce adoption intention in organizations. Using the data from 204 small and medium-sized enterprises in China, we examined the effect of mimetic, coercive and normative pressures on top management support and M-commerce adoption intention. The empirical result shows that: top management support and three types of institutional pressures could positively act on the adoption intention of M-commerce in organizations; top management support partly mediates the influence of two institutional pressures (coercive pressures and normative pressures) on the adoption intention of m-commerce. Implications of these findings for research and practice are discussed.
Li, Liwei and Tao, Qiuyan, "Institutional Pressures, Top Management and M-commerce Adoption in Organizations: an Empirical Study of SMEs in China" (2016). ICEB 2016 Proceedings. 2.