Measuring online user influence is a major research topic in social marketing performance maximization. In this study, we comprehensively investigate how online influential users gain, accumulate, and use their social capital from the perspective of information resource management and social capital measurement. First, we define the social capital of online influential users and the attribute characters and relationships reflected fully by personality and sociality index data. We then construct a social capital measurement indicator system and information entropy model of online users. After the calculations of this model, we finally forma social capital measure method of online influential users. The rationality and validity of proposed model are tested by experimental study on real datasets.
He, Jianmin; Xin, Linyi; Wei, Suxia; Han, Molson; and Liu, Yezheng, "Information Entropy-based Social Capital Measure Method of Online Influential Users" (2016). ICEB 2016 Proceedings. 17.