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This study uses the adoption of Twitter for financial reporting as an example to investigate how company size and industry sector may affect companies’ adoption of new innovation. The sample comprises 880 financial reporting related tweets from 82 Australian Securities Exchange (ASX) companies’ Twitter accounts. The results show that financial reporting on Twitter is gaining momentum in Australia and ASX companies with larger market capital sizes are more likely to adopt Twitter for financial reporting. While Information System and Telecommunication Services companies are early adopters of Twitter for financial reporting, they disclose fewer types of financial reporting information on Twitter than early adopters from other industry sectors. This shows that the access to resources may be more important than knowledge of innovation, for companies that want to fully adopt new technology.