Work in Progress
With the increasing of using smart phone, people began to use “App” in their daily life. While they need to download a specific type of App, the developer of the App will provide them an introductory page which describes the functionality of the App and contains statistical data. Besides, function of “your friend who has downloaded this App” is introduced to smart phone users. Therefore, many peripheral cues are listed in the page nowadays to persuade people to download. The purpose of this study is to understand whether peripheral cues in the introductory page can persuade people to download this App. In our study, we used ELM-based theory to explain the behavior of persuading. The expected contribution of this study is to understand three peripheral cues would influence App credibility which influence attitude toward downloading. This study will provide advices to App developers to promote their strategies of business.
Fu, Tzu-Wei; Hsu, Jack Shih-Chieh; and Huang, Gaun-Ju, "Exploring the Impact of Different Sources Credibility on App Downloading Behavior: An ELM Perspective" (2016). ICEB 2016 Proceedings. 10.