Document Type



Virtual world activities related to the buying and selling of virtual currency, virtual items, and services with real world money are referred as Real Money Trading (RMT). Although there is a great deal of evidence for the growth of RMT in virtual world, there is also evidence to suggest that many companies are struggling to become involved with RMT. A framework for classifying RMT in virtual world is essential for devising successful virtual business strategies. A key component in the process of formulating the optimal competitive strategy is to understand the unique characteristics of RMT and the implications behind those characteristics. This study aims to propose a classification of RMT based upon the characteristics of products and services, the transaction and marketplace, as well as the currency and exchange systems.