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Consumers today engage in and with interactive online activities. These activities are compiled from a vast array of online-hosted components loosely termed the Internet of Things (IoT). At the same time innovative corporates are delivering latest IoT-related and consumer-targeted smart solutions. This paper proposes the MVL model as a pathway to examine consumer value relationships, and to then map these relationships against relevant IoT-generated revenue streams. Hence, by capturing and tracking their IoT savvy consumer’s actions and activities, the corporate can gauge the success of their IoT offerings.