Consumers today engage in and with interactive online activities. These activities are compiled from a vast array of online-hosted components loosely termed the Internet of Things (IoT). At the same time innovative corporates are delivering latest IoT-related and consumer-targeted smart solutions. This paper proposes the MVL model as a pathway to examine consumer value relationships, and to then map these relationships against relevant IoT-generated revenue streams. Hence, by capturing and tracking their IoT savvy consumer’s actions and activities, the corporate can gauge the success of their IoT offerings.
Hamilton, John R. and Tee, Sing What, "Engaging Technologies-Savvy Consumers With The Internet Of Things" (2015). ICEB 2015 Proceedings. 46.