Work in Progress
This study explores the dynamics of collaboration between travel agents and their suppliers in co-creating value for their customers. It examines the relationship among co-creation elements, service innovation, technology adoption and environmental change. Results indicate that all the above effects are significant.
Chen, Ja-Shen and Hui, Ang Chin, "A Proposed Model Of Business Co-Creation For Service Innovation" (2015). ICEB 2015 Proceedings. 12.