Work in Progress
This research uses the concept of service blueprinting to separate the online platform into several individual services. This research uses signaling game theory to investigate if service providers should cooperate with Yahoo according to information asymmetry. By using the concept of game theory, service providers can judge the decision of cooperation. This research uses signaling game theory to investigate the interaction of online service providers and decide if the cooperation is the best strategy. In particular, the payoffs under cooperation will be further evaluated by Shapley value. Shapley value is used to measure the fairness of profit after cooperation.
Chang, Wei-Lun; Li, Cheng-Bin; and Wu, Ya-Ling, "Investigating Online Service Alliance in A Signaling Game" (2014). ICEB 2014 Proceedings (Taipei, Taiwan). 33.