Document Type



This study explores how people intend to deceive in the virtual world. Previous research has focused the intent and behavior of online deception, but has rarely looked into specific aspects of online deception including strategy, magnitude, and seriousness. We answered research questions about people’s selection of deception strategies, perceived seriousness of deception, and magnitude of deception in the virtual world via a survey study. Additionally, we examined possible influence of age and gender on deception. The findings are interesting and offer implications for designing deception detection strategies.