Understanding Users’ Continuance Usage for Social Network Services: A Theoretical Model And Empirical Assessment

Authors

Guopeng Yin, School of Information Technology and Management, University of International Business and Economics, Beijing, ChinaFollow
Wenwen Liu, School of Information Technology and Management, University of International Business and Economics, Beijing, ChinaFollow
Bo Yang, Department of Economic Information Management, Renmin University of China, Beijing, China

Document Type

Article

Abstract

As a newly emerged e-business model, Social Network Services (SNS) has encouraged new ways of communication and relationship building, also viewed as “the next big thing after Google”. This study draws attention to the substantive differences between adoption and continuance behaviors in the context of SNS, develops the usage continuance model of SNS to investigate continued usage behavior and underlying factors through literature review and theoretical analysis, verified by an empirical test that involved structural equation modeling. This study will advance the theory of IS continuance, provide a comprehensive research model to investigate the post-adoptive behaviors of SNS and help SNS-empowered businesses and organizations to identify critical factors fundamental to long-term viability and the eventual success of their businesses.

Recommended Citation

Yin, Guopeng; Liu, Wenwen; and Yang, Bo, "Understanding Users’ Continuance Usage for Social Network Services: A Theoretical Model And Empirical Assessment" (2010). ICEB 2010 Proceedings (Shanghai, China). 46.
https://aisel.aisnet.org/iceb2010/46