A Framework for E-Service Custorm Trust -An Integrated Research Model Based on multitheoritical View

Authors

Ruobin Wang, School of Management and Economics, Beijing Institute of Technology, Network and Computer Center, North China University of Technology, Beijing, ChinaFollow
Zhijun Yan, School of Management and Economics, Beijing Institute of Technology, Beijing China
Kecheng Liu, Informatics Research Center, University of Reading, Reading, United Kingdom

Document Type

Article

Abstract

As a new paradigm of internet-based transaction, e-service is thriving nowadays. However, it is distinctively different from the traditional e-commerce. Taking customer-centered philosophy as fundamental focus, e-service emphasizes customization and relationship marketing based on services selling, but not tangible goods selling, which makes transaction trust, especially customer trust become more complicated. In this paper, a framework of e-service customer trust is put forward based on multitheoretical view, which will provide theoretical support for the future research.

Recommended Citation

Wang, Ruobin; Yan, Zhijun; and Liu, Kecheng, "A Framework for E-Service Custorm Trust -An Integrated Research Model Based on multitheoritical View" (2010). ICEB 2010 Proceedings (Shanghai, China). 37.
https://aisel.aisnet.org/iceb2010/37