Grounding on new institutional economic theory, this paper studies the impact and effect of institutional environment on Business-to-Business (B2B) e-commerce adoption in the Greater China region and USA. In a two-phase study, we find that 1) industrial pressure is always the most powerful external facilitator for B2B e-commerce adoption; 2) at the beginning stage of e-commerce, supportive government policy was a prime force to encourage private sector to adopt e-commerce; and 3) as e-commerce becomes more prevalent and routine in business, e-commerce adoption is more business-driven and governmental policy loses its influence. The study is one of the first cross-country studies on the institutional environment and fills the knowledge gap of understanding the external environment of e-commerce.
Zhu, Ling, "Does It Matter? A New Institutional Economics Prespective on B2B E-Commerce Adoption In Greater China and USA" (2010). ICEB 2010 Proceedings. 12.