Dynamic Isomorphism: IT Adaptation of the Bandwagon Followers

Authors

Jerrel Leung, Department of Decision Sciences and Managerial Economics, The Chinese University of Hong KongFollow
Waiman Cheung, Department of Decision Sciences and Managerial Economics, The Chinese University of Hong KongFollow
Sung-Chi Chu, Department of Decision Sciences and Managerial Economics, The Chinese University of Hong KongFollow

Document Type

Article

Abstract

Firms often mindlessly adopt IT due to institutional pressure, which often leads to hastened and irrational decisions. Institutional pressure is therefore often considered as a negative effect on IT adoption. That is because little literature investigates into the adaptation effect after IT adoption due to institutional pressure. We advocate that institutional pressure indeed has a catalyzing effect on IT adoption in general, but firms can still mindfully correct the hastened decisions into a competitive advantage over time. We call this phenomenon dynamic isomorphism, which describes the IT adaptation process after institutional pressure. We propose to investigate in dynamic isomorphism by the use of a cross-case analysis, as it can provide an in-depth explanation of the proposed phenomenon.

Recommended Citation

Leung, Jerrel; Cheung, Waiman; and Chu, Sung-Chi, "Dynamic Isomorphism: IT Adaptation of the Bandwagon Followers" (2010). ICEB 2010 Proceedings (Shanghai, China). 11.
https://aisel.aisnet.org/iceb2010/11