Document Type

Work in Progress


Based on theoretical lenses of fads and fashions and isomorphic pressures, this research in progress proposes social perspectives that help understand the rapid penetration of Voice over Internet Protocol (VoIP) in the global market. Online interviews between sixteen undergraduate students and their interviewees worldwide provided preliminary understanding which revealed that users often developed awareness of VoIP technology because of their social contacts and their purpose for using VoIP was mostly for maintaining social connections. The potential contribution of such social perspectives on VoIP technology in the global market could thus be expected.