Document Type



This paper presents research results pertaining to the users and usage of the community website. Data collection and analysis occurred during two different phases. The first involved the administration of an online survey and the tracking of website activities of 466 actual end-users in which a unique identification feature linked participants’ website activities with their demographic and personality data. During the second phase, a more detailed online survey asked for self-reports of website usage from 733 end-users. Results from both rounds of data collection suggest that the website provides a valuable service and is superior to traditional methods of information gathering, but there is a need to increase website usage and to reach a broader demographic. Discussion ensues on how managers of are actively addressing these concerns via the myhamilton Renovation Project as a means of increasing website utilization.