Document Type



E-marketing is an important area for leading edge businesses. The paper discusses new and practical ways to enhance business-to-customer e-marketing, such that strategically enhanced marketing solutions may result. New approaches to e-marketing now capture strategic marketing solutions. The business strategic marketspace may be constructed into a combined product life cycle and time-lined strategic toolkit. Website tools may allow the business to test its product - from idea generation to product launch, and then through into a product life-cycle selling situation. To build these early stage e-marketing solutions, recently released interactive tools, termed web 2.0 tools, including Facebook ( and Second Life ( may be engaged. These web 2.0 tools, may be further strategically deployed across various components of the business’s new product e-marketing life cycle development.