This research examined the information needs of small and medium tourism enterprise (SMTE) customers sampled from two popular island destinations in the Indian Ocean. It also identified their motivations and inhibitions in using the Internet. A study of the website navigation behavior showed that the appeal mix and multimedia mix features were accessed more than the offering mix features. The association between the tourism products bought online and the purchase motivations was mapped using correspondence analysis. The online buyers of „accommodation‟ and „attractions‟ were motivated by transactional objectives while the „access‟ and auxiliary product buyers by informational uses.
Anandkumar, S. Victor and Jeyakumar, S. Armstrong, "‘Beauty Lies In The Eyes Of The Beholder’: Why And How Island Tourists Look At SMTE Websites" (2007). ICEB 2007 Proceedings. 61.