This paper‟s research starts at consumer experience, examining „relative advantage‟ effects of new technologies and business models. By stimulating experienced economy development as well as construct novel business models for the recreational industry, this paper‟s research targeted the Taipei populace in the survey process, being as the city is the global leader in WLAN accessibility, possessing the largest scope of WI-FI network. Extensive analysis of the 240 returned surveys affirms the level of acceptance to mobile guide services. Surveyed Taipei citizens showed positive response to vital factors such as operating convenience, usage security, and cost. Evaluation of such feedback indicates directions for business models, guiding to increase service usage willingness. Research pinpointed significant attributes, such as saved-costs in information storage, improved time/location convenience, secure transmission mechanisms, and reliable privacy-rights policies.
Tseng, Paul T.Y., "Creating Successful Travel Guide Services Innovation Through Wireless Technology Adoption: The TAM Perspective" (2007). ICEB 2007 Proceedings. 30.