Document Type



In the recent decades, we have witnessed the growth of information technology (IT) diffusion which has led to digital convergence. This new trend of technology development brings together the telecommunications operators and entertainment media to provide new kinds of business opportunities. However, the research of emerging business models is limited. Knowledge about environmental and technological mechanisms in the adoption of new business models is especially lacking. This paper investigates two cases in the entertainment industry in China - MyShow and Super Girl - initiated in 2004. A new framework for analyzing business model has been proposed based on current research.