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Ubiquitous e-service is one of the most recent links in the chain of evolution that has characterized the different eras of the internetworking environment. In order to leap the trust barrier for the user to embracing these ubiquitous e-services, we propose an Autonomous Trust Model for exploring collective wisdom in the ubiquitous environment (hereafter termed “U-ATM”) as an instance of ASEM. ASEM (Ambient e-Service Embracing Model) addresses the core elements (of relevance to the integrated concern of trust, reputation and privacy) required for assuring such desired features as convenience, safety, fairness and collaboration for mobile users when they engage with ambient e-services. The U-ATM highlights the distributed peer-to-peer interactions under an ad-hoc network composition. It especially accommodates the dynamic short-lived identity characteristics and lightweight computational capacity of mobile devices. The U-ATM we have developed is based on the ZigBee architecture as a collaborative application in the upper layer of the ubiquitous environment. U-ATM design concepts are elaborated and evaluated. A simulation is conducted. Simulation outcomes for trust decision quality enhancement show significant improvement over traditional designs. U-ATM makes it possible for users to collaborate with the nearby user groups for establishing a reliable and trustworthy interaction environment. It also facilitates and empowers the potential benefits of various ubiquitous e-service applications.