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The late nineties witnessed adoption of the Internet by organizations, on a very large scale. However, not every organization did experience an equally deep penetration of the Internet in its business. It was followed by the dot-com bubble burst. Many researchers have studied the phenomenon of organizational adoption of the Internet and the associated success factors. However, the available literature is fragmented in nature and does not take into consideration certain fundamental concepts. Therefore, there is a need for an enhanced understanding of the phenomenon. It will enable executives to plan for and implement Internet adoption in a more effective manner. This paper discusses the literature and brings out the inadequacies in the current findings. Subsequently a framework is developed to indicate directions for future research.