Despite the recent downturn in Internet and telecommunication sectors, e-commerce is forecasted to continue to grow and corporate websites have remained as important communication channels for both businesses and consumers. However, many multi-nation corporations (MNCs) use the same business websites for their business transactions in all of their business locations, even across national boundaries. Does this kind of “one website fits all” mentality of using Web technology really work well in reality? Does national culture matter in terms of influencing the adopting of Web technology for commercial usage in MNCs? Whether corporations in different countries/cultures use Web technology differently in their commercial websites? This paper intends to explore the above important research issues through examining and comparing the usage of commercial websites among corporations in two different countries: Singapore and the United States.
Liu, Chang and Huang, Wayne W., "A Global Perspective of Business Usage of Web Technology" (2004). ICEB 2004 Proceedings (Beijing, China). 83.