This report has analyzed the business model of KINOKUNIA online book service, by comparing the service of KINOKUNIA online book shop with the other four big online book shop in Japan, some advantages and disadvantages of KINOKUNIA have been found. By analyzing and comparing the service between the services of different online book shop, a more competitive advantage e-business model with quicker response and lower cost was proposed.
Jin, Gaojia and Nemoto, Takasi, "A Study of Internet Book Sale" (2004). ICEB 2004 Proceedings. 240.