Document Type



This paper aims at identifying the current state of China’s online gaming market, and exploring the obstacles that keep China from developing this industry further on the basis of analyzing the value chain of online gaming industry. In the meanwhile, a case study will be made about the domestic leading online gamer—Shanda corporation, a listed corporation on NASDAQ. And in the end some conclusions will be made on how to assess the online gaming industry in China and how to remove the obstacles in accelerating the development of online gaming industry in China.