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Adaptive User Interfaces have a long history rooted in the emergence of such eminent technologies as Artificial Intelligence, Soft Computing, Graphical User Interface, JAVA, Internet, and Mobile Services. More specifically, the advent and advancement of the Web and Mobile Learning Services has brought forward adaptivity as an immensely important issue for both efficacy and acceptability of such services. The success of such a learning process depends on the intelligent context-oriented presentation of the domain knowledge and its adaptivity in terms of complexity and granularity consistent to the learner’s cognitive level/progress. Researchers have always deemed adaptive user interfaces as a promising solution in this regard. However, the richness in the human behavior, technological opportunities, and contextual nature of information offers daunting challenges. These require creativity, cross-domain synergy, cross-cultural and cross-demographic understanding, and an adequate representation of mission and conception of the task. This paper provides a review of state-of-the-art in adaptive user interface research in Intelligent Multimedia Educational Systems and related areas with an emphasis on core issues and future directions.