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Electronization or knowledgization is under way in society, world-over. This process works the transformation of the industrial society into knowledge society, and requires a new level of border-crossing cooperation –and catalyzing of the same. This exploratory study seeks to make sense of catalyzing aimed at generating new knowledge on e-business by turning research initiatives stemming from Business, University, and Government (B.U.G.) from idea to knowledge. This action research based single case study focuses on eBRC, a university joint venture created as part of eTampere to fulfill the goals of eEurope. Theoretically, the study is anchored to network and service management literature