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This paper examines how companies that offer e-learning products collaborate with their clients, external experts and end users. Given increased demands for more sophisticated learning products, it is becoming increasingly crucial for e-learning firms to source and exploit content, education, knowledge and expertise that are beyond the traditional boundaries of the firm. These changes raise a set of problems related to how firms can effectively interact and collaborate with other stakeholders in order to create, distribute and improve e-learning products. Based on some previous researches and the existing literature on “communities of practice”, it is proposed that “learning communities” should be established by leading firms to meet demands for new e-learning products.