Global economy has formed a huge challenge to the trust of traditional business. It’s a important problem of all enterprise how to build a effective trust institution in the new economy. The rapid development of E-business is bringing a turning point of trust institution. In traditional trust institution, trust means that principal controls the agent in fact. The evolution of trust institution was closely related to the development of technology because of control. This paper presents, with the innovation of technology and system, precondition of trust through the method of controlling has already been out of the existence. The development of E-business will have influence on the evolution of trust institution, Advantages of E-business can promote monitor from man-made to market-made, from control to competition. It will build an effectual trust institution.
Huo, Yunfu; Yang, Baixin; Wang, Jianjun; and Guo, Qiong, "From Control to Competition: Trust Institution in E-Business" (2004). ICEB 2004 Proceedings (Beijing, China). 164.