A Study of Behavioral Intention for Mobile Commerce Using Technology Acceptance Model

Authors

Yuchung Hung, Department of Information Management, Tatung University, Taipei, Taiwan, ChinaFollow
Haoerl Yang, Department of Information Management, Tatung University, Taipei, Taiwan, ChinaFollow
Chinghung Hsiao, Department of Information Management, Tatung University, Taipei, Taiwan, China
Yunglu Yang, Department of Information Management, Tatung University, Taipei, Taiwan, China

Document Type

Article

Abstract

Davis’s Technology Acceptance Model (TAM) suggests that perceived ease of use and perceived usefulness can predict user behavior and acceptance when using information technology. In this study we use it as a tool for evaluating the acceptance and usage for mobile commerce by employing data collected from 205 students selected proportionally from nine universities located at Taipei City. The results show that perceived ease of use and perceived usefulness are the fundamental determinants of user acceptance and have positive impact. They demonstrate positive impacts on attitude to use and behavioral intention to use. In addition, the attitude toward using m-commerce has a partial mediating effect on behavioral intention to use. Behavioral intention to use exerts a positive, though lesser, impact on actual use of m-commerce.

Recommended Citation

Hung, Yuchung; Yang, Haoerl; Hsiao, Chinghung; and Yang, Yunglu, "A Study of Behavioral Intention for Mobile Commerce Using Technology Acceptance Model" (2004). ICEB 2004 Proceedings (Beijing, China). 157.
https://aisel.aisnet.org/iceb2004/157