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The rapid rise of electronic commerce and the latter’s increasing intrusion into everyday life has not been matched by an effective governance structure. The present paper proposes an evolving multi-faceted self-governance framework for the regulation of electronic commerce by, for and of the users and service providers of electronic commerce. The idea of “electronic commerce interest group” is proposed and described, together with their interactions. The framework takes into account the policy, ethical and economical aspects of electronic commerce development, and seeks to devise balanced and sensible electronic-commerce governance solutions